About the Workbook

In today's hyper-competitive environment, where market dynamics shift overnight and stakeholders expect more from you than ever, Market Intelligence (MI) has become the backbone of informed decision-making. We know that this time of the year can feel overwhelming – budgets are being assigned, expectations are high, and you’re tasked with laying the groundwork for another successful year. The challenge is clear: how do you maximize the impact of MI, keep everyone informed, and anticipate future needs, all while juggling limited resources?

This workbook is designed with you in mind. It offers a clear, actionable framework that guides you through planning your annual MI activities, ensuring that every decision delivers measurable value and contributes to the organization’s strategic impact. By following this structured guide, you’ll create a comprehensive MI roadmap that strikes the perfect balance between recurring intelligence needs and those unpredictable ad-hoc requests from stakeholders. With our help, you can efficiently align internal capabilities with external expertise, making your intelligence efforts more agile, scalable, and impactful.