Customized, actionable market intelligence on Professional Certification trusted by leading credentialing institutions and assessment providers
"I can't say enough. If I had a colleague ask for a firm, I would recommend you."
- VP of Global Markets
"The single indispensable resource for our function."
- Director of Competitive Intelligence
"Amazing work that makes my job easier"
- VP of Strategy
Our Professional Certification experience and capabilities span:
We work for and study leading global Professional Certification bodies and the companies that supply technology, products and services into this space
Our insights and data feature in leading media outlets
Market Sizing, Market Landscape, Trends and Disruptors
Understand your customers better, identify new customers
Intelligence on competitors' products, strategy and tactics
Market entry, product launch, corporate development, M&A
Depending on your market intelligence needs, budget and available timeframe, we utilize a range of research methods, approaches and resources to gather and analyze customized market intelligence. Primary research includes planning and design, and interviews with market participants, competitor interviews, voice of customer interviews, in-depth interviews with subject matter experts, and survey design and execution including the sourcing of online panels. Desktop research includes both public and proprietary secondary research. Our data team handles big data, data mining, data analytics, and machine learning. Our multilingual analyst team includes native speakers of over 15 major languages including Chinese, Spanish, Brazilian Portuguese, Korean, Arabic, French, Bahasa, and others.
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